The Map of
Modern Intent.
Marketing is no longer a linear path; it's a living ecosystem. Our Intelligence Hub visualizes the invisible threads connecting fragmented touchpoints into a unified Attribution Modeling framework.
The Logic Layer
Deciphering the Customer Journey with Surgical Precision.
Most analytics platforms present data as a static list of events. At MarketLogic AI, we treat data as a narrative flow. Our Marketing Analytics engine extracts signals from the noise of the London market and global digital corridors, identifying the exact moment a prospect shifts from passive observer to active buyer.
By employing AI Marketing Platform methodologies, we solve the "blind spot" problem. Traditional last-click attribution ignores the 12 to 15 intermediate exposures that typically precede a conversion. Our Intelligence Hub maps these exposures back to your ROI Tracking goals, ensuring that your budget is allocated based on influence, not just the final tap.
"True attribution is not about measuring what happened. It is about understanding why it happened, and simulating what will happen if you change the input."— Dr. Aris V., Chief Data Architect
Effective Customer Journey Analytics requires a deep understanding of multi-channel synchronization. Whether it’s high-intent paid search in the UK or social discovery across the Atlantic, the Hub provides a single source of truth for your entire marketing ecosystem.
Signal Integrity Elements
Every unit of data flowing through our Hub undergoes a rigorous three-stage validation to ensure your Attribution Modeling remains untainted by bot traffic or redundant pings.
Recursive Attribution Engine
Our proprietary algorithm re-evaluates historic touchpoints every time a new conversion event occurs. This backward-chaining logic allows for dynamic budget adjustment in real-time.
Velocity Tracking
Measure the speed at which users move through your funnel stages. Identify bottlenecks before they become churn risks.
Cross-Device Identity
Stitching together fragmented sessions across mobile, desktop, and tablet via privacy-first probabilistic matching.
Predictive LTV
Projecting the future value of acquired cohorts using Bayesian inference models developed in our London lab.
Sentiment Mapping
Analyzing the qualitative impact of brand interactions on long-term conversion probability.
Attribution Clarity Check
Is your current stack revealing the truth, or just confirming your biases? Audit your data flow against the MarketLogic AI standard.
Legacy Tracking
- Fragmented "Silo" views of social vs search performance.
- Heavy reliance on third-party cookies (deprecated).
AI-First Attribution
- Unified ecosystem view including dark social and direct intent.
- First-party server-side tracking via the Intelligence Hub.
- Real-time dashboarding with sub-second data processing.
Ready to map your
growth trajectory?
Sustainable marketing ROI begins with clarity. Let our analysts showcase the hidden opportunities within your current attribution data.
Global Insights HQ
4 Devonshire St, London W1W 5DT